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A website conversion checklist for small businesses.
Your site gets visitors, but few become customers. Go through this list from top to bottom.
The first five seconds
- Can a stranger tell what you do and who it is for?
- Is there one clear action at the top of the page?
Trust
- Real projects or real reviews are easy to find
- Your guarantee is stated in plain words
- Your name, your face, and where you are based are visible
Action
- Buttons say what happens next
- Forms are short
- Your phone number can be tapped on a phone
Speed and mobile
- The page loads fast on a phone
- Text is easy to read and nothing overlaps
Follow-up
- Every inquiry gets a quick reply
- People who are not ready get a welcome or nurture email
- Past customers get win-back emails
Search basics
- Each service has its own clear page
- Page titles and descriptions are written for the person searching
- Your Google Business Profile matches your website name, phone, and web address
How to read your results
If you missed three or more, start with the first five seconds. That is where most visitors decide to stay or leave.