Kaleel Lawrence-Boxx in a purple-lit workspace, with his signature beside him

About BOXX Automations

About BOXX Automations

I’m Kaleel Lawrence-Boxx. Engineer, developer, and founder of BOXX Automations. Here’s a little about the experiences that shaped how I think, work, and approach solving problems.

The Journey

A childhood photograph of Kaleel
2001

Scarborough Roots

  • I was born and raised in Scarborough, Toronto.
  • I grew up surrounded by different cultures and communities.
  • I developed an early interest in sports, learning, and problem-solving.
School-years photographPhoto to come
School years

French Immersion & Agincourt

  • I studied in the French immersion program.
  • I attended Agincourt Collegiate Institute.
  • I developed strong communication skills in English and French.
Kaleel running in a Toronto road race
Sports & fitness

Built Through Discipline

  • I played sports throughout childhood.
  • I developed a lasting passion for fitness.
  • I progressed into half-marathon and marathon running.
  • I learned the value of consistency, preparation, and discipline.
Kaleel wearing his graduation gown
2019–2025

Mechanical Engineering

  • I earned a Bachelor of Engineering in Mechanical Engineering at Toronto Metropolitan University.
  • I earned Dean’s List recognition in first year.
  • I graduated in October 2025.
  • I developed a systematic approach to problem-solving.
Kaleel and two colleagues in safety equipment at an engineering field site
2022–2023

Engineering at Enbridge

  • I worked as a Regional Engineer at Enbridge.
  • I coordinated more than 40 station projects.
  • I contributed to approximately $290,000 in project cost savings.
  • I built automations to reduce repetitive administrative work.
  • I gained experience coordinating technical projects across teams.
Development or workspace photographPhoto to come
2024–2025

Design, Code & Psychology

  • I studied programming independently alongside university coursework.
  • I developed skills in Adobe design tools and website development.
  • I became fascinated by human behaviour and decision-making.
  • I combined engineering, design, and psychology to solve digital problems.
  • I began building websites, software, and workflow automations.
Kaleel with another attendee at a professional networking event
Today

Building BOXX Automations

  • I founded BOXX Automations to help businesses improve conversions.
  • I build websites designed around customer behaviour.
  • I develop automated email and SMS follow-up systems.
  • I combine engineering, design, and psychology to solve business problems.
  • I focus on helping businesses turn more opportunities into customers.
1 / 7

Why BOXX exists

More traffic isn’t always the answer.

Businesses spend time, money, and effort attracting potential customers. But getting someone’s attention is only half the job.

When a website makes it difficult to take the next step, or a potential customer never receives a follow-up, valuable opportunities can slip away.

My background in engineering taught me to approach problems systematically. My interest in human behaviour and psychology helped me understand that even the best technical solution needs to work for the people using it.

That’s why I built BOXX Automations: to bring those two perspectives together and help businesses make more of the opportunities they’re already generating.

Let’s make more of the opportunities you’ve already earned.

Whether you’re looking to improve your website, automate your follow-ups, or explore what’s possible, I’d be happy to learn more about your business.

Book a Free Strategy Call